TV Ratings Improve
If you love statistics and numbers, this is your time of year. The Blues wrapped up their 2010-11 season which offers an entire 82-game sample to be used for statistical analysis. From a business perspective, the team has released basic details on tickets sold and just recently released information on television ratings.
The St. Louis Post-Dispatch reports that while the season was a disappointment and the team finished well out of the playoff hunt, fans kept tuning in.
The article states that on average the Blues had 3.1% of homes tuning in to watch their games as calculated by The Nielson Co. This number set a new record, besting the previous record of 2.9% from the 1995-96 season. Fox Sports Midwest was the lone local provider for television coverage for the second consecutive season.
These numbers really shouldn’t be too surprising given the announcement by the organization that they sold out each and every home game this season. I think it is safe to say we all took that announcement with a grain of salt and I think we all realize that number must be tickets sold rather than actual attendance, as evidenced by numerous empty rows late in the year.
Still, the point has been made – St. Louis loves its hockey even without having a contending team. The previously mentioned article also points out that the Blues had the fifth-best television rating of any US-based team.
Let’s hope that the numbers released on sellouts and this information on ratings helps prove to any potential new owners that the fan base is here, and the organization can be profitable.